The Fabric

DESIGNER PROFILE | THE BUSINESS

100% NATURAL COTTON
The world trends are moving more towards “ECO- conscious” consumers who want to feel good about their purchasing powers so choosing to buy Natural products where possible is their first choice.
Lets the skin breath making it a trans-seasonal favourite

• An easy alternative for people with skin allergies
• Another choice for Vegans not wanting to wear animal products
• Lightweight making them ideal for wearing layers

USEABILITY FACTOR
The comfy flexible “MADE TO MOVE” nature of the fabric makes the garments ideal for:

• YOGA TAI CHI or any other low impact exercise
• MEDITATION or for just lounging around
• MATERNITY WEAR
  These women do not want to look ‘mummsyfied.’ find it hard to locate clothing that is colourful as well as in modern funky designs. The elastic at the waist make it an ideal choice as well as being cost effective the garment can be worn during pregnancy as well as after. .
• MATURE FIGURE TYPES
  This target market cannot find bright modern funky designed knitwear in larger sizes that is comfortable loose fitting and above all natural cotton Our designs are made to compliment and flatter this figure type who want casual non-restrictive clothing
• PREMENOPAUSAL
  For women going through the change of life who need to wear light layers for quick changes
  
• TRAVEL CLOTHING
  The wrinkle free nature of the fabric makes the garments ideal to pack then take out and hang over night to remove the creases. If needed immediately, place in clothes dryer and tumble dry for 3-5 minutes on warm.

EASY CARE LOW MAINTENANCE

• Machine wash on cold or warm short gentle cycle, tumble dry on regular heat
• Or lay flat/hang till nearly dry then finish off with a tumble dry to take the garment back to it’s original shape
• Wrinkle free – hang overnight to remove creases.
• If needed immediately, place garment in clothes dryer on regular heat for 2-3 minutes